Digital Marketing Manager, Farmers Insurance
Sarah Karpinski leads localized digital marketing for Farmers Insurance and its 14,000 agencies. Sarah is responsible for providing tools and services to agents that will increase their online visibility and help them to market themselves in their local communities. Sarah also defines local advertising strategy for the company across a variety of digital media channels, including programmatic display, social advertising, and paid search.
Before joining Farmers Insurance in 2013, Sarah worked for Razorfish Health in Philadelphia. There, she specialized in SEO, and applied her expertise to a wide variety of pharmaceutical and healthcare clients.Back to speakers