Omnichannel Digital Director, Longchamp
Passionate about the impact of technology in the world, on consumers and business, by the modes of consumption and exchanges, Caroline Grange considers herself as a Digital Native.
Indeed, for 15 years in the digital field, she started in agencies (Himalaya, Bertelsman, Publicis Marcel) and then joined the world of luxury brands (LVMH in 2012, Longchamp in 2017). She has set up international projects, led several digital transformations, open various ecommerce platforms (notably in the US and China) or developed digital media for brands (online magazine, webTV, mobile loyalty program, etc…).
The Omnichannel trend now requires to connect all consumers touchpoints and to offer the most seamless service ever.
It often means for luxury brands to align goals and reorganize in-depth tools and internal processes. Transversal projects become the norm for putting the “connected consumer” at the center. CRM and customer services must integrate social networks and media must be aligned with finer targeting strategies, multi-communities, while Retail must also evolve (webtostore, storetoweb).
This new order requires multidisciplinary and intercultural profiles to achieve global objectives and support organizations in their evolution.Back to speakers