Oct 23 – 25, 2018 | New York City

9:00 a.m. - 12:30 p.m.

Yext HQ

Client Training

9:00 a.m. – 9:15 a.m.
Maximize the value of the Yext platform

  • Optimizing your DKM strategy
    • Key components
    • Maturity model
  • Leveraging training to get to the next level

9:15 a.m. – 9:20 a.m.
BREAK

9:20 a.m. – 10:10 a.m.
DATA MANAGEMENT: SESSION A

Win high-intent customers with an optimized dataset

  • How data manifests in intelligent search
    • Impact on customer journey and experience
  • More information, more interactions
    • Locations, Events, People
    • Holiday Hours, Google My Business attributes, Menus
  • Improve your workflow to increase efficiency
    • Assets, approvals, and templates
  • Customer use cases

DATA MANAGEMENT: SESSION B

Increase efficiency and streamline processes with automation

  • ETLs
  • APIs
  • Third-party Apps
  • Entity Upload Tool
  • Knowledge Assistant

10:10 a.m. – 10:20 a.m.
BREAK

10:20 a.m. – 11:20 a.m.
ANALYTICS: SESSION A

Leverage analytics to derive value and assess performance

  • Map and understand the customer journey
    • Discovery, selection, engagement
  • How to action analytics
  • Pinpoint the metrics that matter to you
    • Dashboards for any stakeholder
  • Identifying trends

ANALYTICS: SESSION B

Measure how you stack up against competitors

  • What’s your share of today’s intelligent search?
    • Understand how likely it is that a customer will choose your business
  • Compare competitor performance and average ratings
  • Leverage Search Tracker to optimize your web strategy
  • Action competitive insights and SERP reports
  • Identifying trends

11:20 a.m. – 11:30 a.m.
BREAK

11:30 a.m. – 12:30 p.m.
REVIEWS: SESSION A

Understand the story your reviews are telling about your brand

  • Gain insight into what contributes to positive and negative customer experiences
  • Track keywords and evaluate how often they appear
  • Analyze trends impacting your business
  • Tools to help you stay informed
    • Email notifications, Knowledge Assistant

REVIEWS: SESSION B

Improve ratings and enhance customer experience

  • Developing an effective review response workflow
    • Knowledge Assistant, user roles, labels, notifications
  • Showcase your star rating in organic search
  • Review generation strategies
  • Industry trends
  • Benefits and  best practices