Oct 23 – 25, 2018 | New York City
Wednesday's events will take place at: Jazz at Lincoln Center's Frederick P. Rose Hall Broadway at 60th Street, 5th & 6th Floors, New York, NY 10019 and Rose Center for Earth and Space at W 81st Street between Central Park West and Columbus Avenue, New York, NY 10024
8:00 a.m. – 8:40 a.m.
8:45 a.m. – 9:15 a.m.
Breakout Sessions
Rose Theater
Looking for new ways to drive value from Yext? Join five Yext customers as they share their secrets to greater ROI.
The Appel Room
As a challenger brand, T-Mobile has mastered the art of making moments matter. Learn how they create and embrace those moments to build their brand, grow their business, and deepen customer relationships.
Dizzy’s Club
When it comes to technology adoptions, healthcare can feel five years behind. Join our pioneering panel as they share how their health systems are innovating through voice, Apple Health, and DKM, to boost patient acquisition, improve patient experience, and prepare for the future.
Ascent Lounge
The customer journey for financial services is evolving. As consumers transition more of their financial lives to smartphones and voice assistants, it will cause broad and sweeping changes across the industry. It is now essential for businesses to build and manage effective strategies for this new customer touchpoint, and ensure their information is accurate everywhere a customer could possibly find them. Hear from financial service professionals on the latest digital trends and how they leverage accurate digital knowledge to help grow their market share.
9:15 a.m. – 9:30 a.m.
9:30 a.m. – 10:00 a.m.
Breakout Sessions
Rose Theater

As we usher in a new era of digital assistance, we have a unique opportunity to define the future of our brands. This starts with understanding where opportunities lie and knowing how to capitalize on them. In this keynote talk, Maria Wang-Faulkner from Google will share insights about the age of digital assistance and how marketers can prepare for it.

The Appel Room
At Express, Marketing, Digital, and Operations Teams have been unified under a single leader to ensure that the Customer Experience is optimized whether online or off. Hear directly from that leader, Jim Hilt, as he shares why your organizational structure may be the missing piece in delivering the amazing experience your customer deserves.
Dizzy’s Club
With 94% of diners relying on reviews and most making dining decisions within minutes of eating, restaurant marketers have never had more competition for tastebuds. Join our panel as they discuss how Digital Knowledge Management helps move diners through their doors.
Ascent Lounge
For those not familiar with Japan, a trip to this fascinating country can feel like entering an alternate reality. Technologically advanced in some areas, but is still catching up in others, Japan presents a unique challenge for businesses looking to engage customers. Hear from leaders in the marketing, technology and DKM space discuss best practices for reaching Japanese customers and provide advice for any business looking to establish or grow their presence in Japan.
10:00 a.m. – 10:15 a.m.
10:15 a.m. – 10:45 a.m.
Breakout Sessions
Rose Theater
With the rise of artificial intelligence (AI) and natural language understanding (NLU) customer expectations have begun to shift towards “voice first”. As these systems become more interconnected across the home, work, and on the road, we will begin to see entirely new interactions with our customers. Hear what these new expectations mean for your brand, what you should be thinking about today, as well as how you can integrate your voice experiences across your experience and hardware devices (speakers, smart displays, tv’s and smarthome).
The Appel Room
You’ve spent years and dollars making sure your customers (and your customer's customers) know where to find you, but what about when they don’t know they’re looking for you? Capturing unbranded search for your products in voice search and other intelligent technologies is a vital area of marketing strategy. Hear from those that have done it best and learn about how they’re tackling and giving guidance on unbranded intelligent search and how you can make it work for your business.
Dizzy’s Club
Are your web pages poised for discoverability in the age of voice search? Are you getting the user engagement your business demands? In this breakout, pick up 10 successful techniques that fuse data-driven content and design to future-proof your web designs.
Ascent Lounge
We are just at the beginning of capturing the opportunity presented by Chinese tourists.  President Xi Jinping has set a goal of increasing outbound trips from China from 135 million to 700 million in the next five years.  Currently ranked first worldwide in overseas travel spending, China has a growing population with more disposable income & affinity towards travel.  However, Chinese tourists are using their native digital apps in Mandarin and are still subject to the "Great Firewall" even when they're abroad (no Google).  Brand leaders discuss how they embrace the opportunity and challenges in this exploding market.
10:45 a.m. – 11:00 a.m.
11:00 a.m. – 11:30 a.m.
Breakout Sessions
Rose Theater
It's imperative to have a stance and live those values. Microsoft is doing just that and so much more. What does that mean for you and your strategies? Hear from Microsoft's David Pann, GM of Search and learn about the democratization of AI, ML, and cloud services as well as inclusive marketing. It's a session not to miss to ensure you are on the right side of history.
The Appel Room
You have invested time, money and resources in all things customer experience: customer journey mapping, all of the latest and most valuable pieces of the marketing stack -- so on and so forth but what is the current state-of-practice for consumer engagement and experience? Let's peek toward the horizon and hear what the next wave of Experience looks like and hear how you are set up for success with your current strategy, what tailoring can be done to close the gap so you are riding high.  
Dizzy’s Club
Explore how digital knowledge is transforming healthcare operations and how they aim to ready their providers for the future.
Ascent Lounge
Small business owners struggle with the daily demands of running their business. Join Thryv’s CMO, Gordon Henry, to learn how you can provide your clients a solution to help them manage their time, communicate with customers, and get paid. Join the Thryv Partner Program and become an affiliate or reseller of this industry leading all-in-one business management solution.
11:30 a.m. – 11:45 a.m.
11:45 a.m. – 11:55 a.m.
Rose Theater
Join Chief Strategy Officer, Marc Ferrentino, as he unveils one more way Yext will help you turn your knowledge into power.
11:55 a.m. – 12:15 p.m.
Rose Theater
With chatbots on the rise, how will they and can they impact your business? Are you ready? CEOs from three of the leading chatbot, messaging, and conversational marketing providers join us to share their thoughts and give guidance.
12:15 p.m. – 12:45 p.m.
Rose Theater
Renowned mathematician Dr. Hannah Fry reveals what data is and how it is captured, stored, shared and made sense of.
12:45 p.m. – 1:00 p.m.
Rose Theater

Hear from a surprise guest you will not want to miss!

1:00 p.m. – 2:15 p.m.
2:15 p.m. – 2:45 p.m.
Breakout Sessions
Rose Theater
The intelligent services that consumers use to engage your brand vary greatly around the globe. Join our experts from China and Europe as they share how you need to adapt your DKM strategy based on the countries in which you do business.
The Appel Room
Being a Digital Knowledge Manager ain't easy! It takes vision, political savvy, coordination, and patience. Join your fellow DKMs as they share the lessons they have learned as pioneers within their organizations and industry.
Ascent Lounge
Learn how you can gain a competitive advantage across the intelligent services that drive consumer discovery of banking, insurance, mortgage, wealth, and other financial services.
2:45 p.m. – 3:00 p.m.
3:00 p.m. – 3:30 p.m.
Breakout Sessions
Rose Theater
Banks with cafes. Retail kiosks. Malls with EV chargers. The traditional concept of a business "location" is evolving, and with it, marketers must evolve as well. Learn what that evolution demands straight from brands on the front-lines of hybrid location development.
The Appel Room
The rapid rise of Artificial Intelligence has given rise to a myriad of questions. How will it impact my brand? DKM? My career. Join our esteemed panel as they get to the heart — and brains — of the matter.
Ascent Lounge
Marketing tech leaders walk you through how the right digital marketing partners can help you reach new consumers, increase average tickets, drive incremental revenue, and retain more customers.
3:30 p.m. – 3:45 p.m.
3:45 p.m. – 4:15 p.m.
Breakout Sessions
Rose Theater
For consumer facing businesses to survive and thrive, Customer-centric Transformation is key. Learn about how digital can help to dramatically improve the customer experience and what the other key building blocks to delivering a customer first business are including the role of your store, or other physical environment, how to build customer lifetime value through engagement, by providing services and by putting the customer first in all that you do. Also learn about the skills, structure and technology required to deliver.
The Appel Room
Reputation Management requires the ability to review, process, and act on customer feedback quickly. Hear how three marketers are managing this responsibility at scale to improve customer experience for their brands.
Ascent Lounge

Thanks to the proliferation of martech, channels, mobile devices and Moore’s law, today’s consumer is in control and setting an ever-higher bar for contextual relevance from the brands that market to them. It’s a golden opportunity, but one fraught with challenges as marketing technologies evolve faster on a daily basis. In this session, hear how multi-location brands are empowering their local branches and franchisees to succeed in a data-driven, programmatic, mobile-first landscape, from assembling the right data sets to measuring performance across multiple partners to building robust, in-house marketing stacks.

4:15 p.m. – 4:30 p.m.
4:30 p.m. – 5:00 p.m.
Breakout Sessions
Rose Theater
Since our ONWARD17, voice assistants have exploded in popularity, becoming the fastest selling new consumer technology ever. As voice search becomes more ubiquitous, what does it hold for the future of marketing? What lessons can be gleaned, and are we headed to a truly #VoiceFirst future?
The Appel Room
Forget what you think you know about data strategy. Everything has changed. The old days of the "we keep everything" approach is no longer a viable data strategy because the GDPR, the California Consumer Privacy Act, the ePrivacy Regulation, and hosts of other laws are mandating that your data strategy be transparent, secure, and consistent. Privacy by Design (PbD) is a necessary approach to ensure that your customer data is also compliant. Join the authors of Data Partnership Strategies, Christian Ward and Jay Ward, as they explore new data approaches designed to help you navigate the legal minefield of what now constitutes personal data and how you can still get the results you need.
Ascent Lounge
With experiential marketing on the rise, event marketing is poised for growth. Learn how your brand can take advantage of this trend and gain even more visibility for your events with Yext for Events.
5:00 p.m. – 5:15 p.m.
5:15 p.m. – 6:15 p.m.
Rose Theater
The world’s most famous illusionist and endurance artist who has captured several Guinness World Records for his feats, David Blaine amazes audiences around the world with his awe-inspiring body of work. Having first come to the public’s attention through the documentary Street Magic, Blaine is an extraordinary artist who has followed in the footsteps of the great Harry Houdini by pushing himself to the limit and showcasing the strength that lies dormant in all of us. Blaine, who was one of only two speakers to receive a standing ovation at the 2009 TEDMED Conference, is the center of many high-profile, televised stunts, including being buried alive, living underwater and hanging in a glass box over London’s River Thames for 44 days. He dazzles audiences with his unique brand of magic, making a powerful case for the role that knowledge plays in all of our lives.
7:00 p.m. – 10:00 p.m.
Rose Center for Earth and Space at The American Museum of Natural History