As we usher in a new era of digital assistance, we have a unique opportunity to define the future of our brands. This starts with understanding where opportunities lie and knowing how to capitalize on them. In this keynote talk, Maria Wang-Faulkner from Google will share insights about the age of digital assistance and how marketers can prepare for it.
Hear from a surprise guest you will not want to miss!
Thanks to the proliferation of martech, channels, mobile devices and Moore’s law, today’s consumer is in control and setting an ever-higher bar for contextual relevance from the brands that market to them. It’s a golden opportunity, but one fraught with challenges as marketing technologies evolve faster on a daily basis. In this session, hear how multi-location brands are empowering their local branches and franchisees to succeed in a data-driven, programmatic, mobile-first landscape, from assembling the right data sets to measuring performance across multiple partners to building robust, in-house marketing stacks.